diff --git a/src/base/orgs/View.svelte b/src/base/orgs/View.svelte
index f77846f48..848bd8900 100644
--- a/src/base/orgs/View.svelte
+++ b/src/base/orgs/View.svelte
@@ -186,10 +186,10 @@
               </button>
             {/if}
           </div>
-          <!-- Name -->
+          <!-- Name/Profile -->
+          <div class="label">Profile</div>
           <!-- Only show the name if we aren't already using the name of the owner -->
           {#if utils.isAddressEqual(profile.address, org.address)}
-            <div class="label">Name</div>
             <div>
               {#if profile.name}
                 <Link to={`/registrations/${parseEnsLabel(profile.name, config)}`}>{profile.name}</Link>
@@ -208,6 +208,19 @@
                 {/if}
               {/await}
             </div>
+          {:else}
+            <div class="subtle">
+              Using owner's profile.
+            </div>
+            <div>
+              {#await isAuthorized(org) then authorized}
+                {#if authorized}
+                  <button class="tiny secondary" on:click={setName}>
+                    Change
+                  </button>
+                {/if}
+              {/await}
+            </div>
           {/if}
         </div>
 
diff --git a/src/ens/SetName.svelte b/src/ens/SetName.svelte
index e5119dccc..29de4ddb7 100644
--- a/src/ens/SetName.svelte
+++ b/src/ens/SetName.svelte
@@ -108,7 +108,7 @@
     </div>
   </Modal>
 {:else if state === State.Mismatch}
-  <Error floating title="🖊️" on:close>
+  <Error floating title="🧣" on:close>
     The name <strong>{name}.{config.registrar.domain}</strong> does not
     resolve to <strong>{entity.address}</strong>. Please update
     the ENS record for {name}.{config.registrar.domain} to
@@ -128,8 +128,8 @@
 {:else}
   <Modal floating>
     <div slot="title">
-      <div>🖊️</div>
-      <span>Reverse record</span>
+      <div>🧣</div>
+      <span>Associate profile</span>
     </div>
 
     <div slot="subtitle">
@@ -143,6 +143,9 @@
         please sign the transaction in your wallet.
       {:else}
         Set an ENS name for <strong>{formatAddress(entity.address)}</strong>
+        to associate a profile.
+        ENS profiles provide human-identifiable data to your org, such as a
+        unique name, avatar and URL, and help make your org more discoverable.
       {/if}
     </div>